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This Cookie Policy explains how Liveplex ("we," "us," or "our") uses cookies and similar tracking technologies on our platform at liveplex.io. This Policy is intended to help you understand what cookies are, why we use them, and how you can control your cookie preferences. By continuing to use the Liveplex platform, you consent to the use of cookies as described in this Policy. This Cookie Policy should be read alongside our Privacy Policy and Terms of Use.

1. What Are Cookies?

Cookies are small text files that are placed on your device — computer, smartphone, or tablet — when you visit a website or use an online platform. They are widely used to make websites function more efficiently, to remember user preferences, and to provide information to website owners about how their platform is being used.

Cookies can be:

• Session cookies: temporary files that are deleted automatically when you close your browser or end your session
• Persistent cookies: files that remain on your device for a set period of time or until you manually delete them
• First-party cookies: cookies set directly by Liveplex when you use our platform
• Third-party cookies: cookies set by external services or partners whose tools are integrated into our platform

2. What Similar Technologies Do We Use?

In addition to cookies, Liveplex may use the following tracking technologies:

• Web beacons (pixel tags): small transparent image files embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened
• Local storage: browser-based storage that allows us to save data locally on your device to improve platform performance and remember your preferences
• Session storage: similar to local storage but limited to a single browser session and cleared when the session ends
• Fingerprinting: a technique that collects information about your device configuration (browser type, screen resolution, installed plugins) to help identify and distinguish users for security purposes

3. Categories of Cookies We Use

Liveplex uses cookies across four main categories, each serving a distinct and legitimate purpose:

3.1 Strictly Necessary Cookies

These cookies are essential for the Liveplex platform to function correctly and cannot be disabled. Without them, core features such as secure login, account access, and transaction processing would not work. They do not collect any personally identifiable information for marketing purposes.

Examples of what these cookies enable:

• Maintaining your authenticated login session across pages
• Enabling two-factor authentication (2FA) verification
• Remembering items in your session-based preferences
• Protecting against cross-site request forgery (CSRF) attacks
• Ensuring secure and encrypted communication between your device and our servers

3.2 Performance and Analytics Cookies

These cookies help us understand how users interact with the Liveplex platform by collecting aggregated, anonymized data about page visits, feature usage, error occurrences, and navigation patterns. This information allows us to identify areas for improvement and optimize platform performance.

Tools we use for analytics may include:

• Google Analytics: tracks user behavior, session duration, traffic sources, and conversion events. Data is anonymized and aggregated before analysis. Google's privacy policy applies to data collected by this service.
• Internal analytics systems: proprietary tools used to monitor platform performance, uptime, and feature adoption rates

You may opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.

3.3 Functional Cookies

Functional cookies allow the Liveplex platform to remember choices you make and provide enhanced, personalized features. These cookies improve your overall experience by reducing the need to re-enter preferences on each visit.

Examples of functionality enabled by these cookies:

• Remembering your preferred language and display settings
• Storing your dashboard layout and customization preferences
• Recognizing your device on return visits to streamline login
• Maintaining session continuity across different sections of the platform
• Enabling live chat and support widget functionality

3.4 Marketing and Targeting Cookies

These cookies are used to deliver relevant content, track the effectiveness of our marketing campaigns, and show you advertising that may be of interest to you based on your browsing behavior. Marketing cookies are only placed with your explicit consent.

Marketing cookies may be used to:

• Track which marketing channels drove traffic to the Liveplex platform
• Measure the performance of paid advertising campaigns
• Limit the frequency with which you see the same advertisement
• Enable retargeting through third-party advertising networks

Third-party advertising partners involved may include Google Ads, Facebook Pixel, and similar platforms. Each of these partners operates under their own privacy policies, which we encourage you to review.

4. Specific Cookies Used by Liveplex

The following table outlines the primary cookies currently in use on the Liveplex platform:

• liveplex_session — First-party, session cookie. Purpose: maintains your authenticated user session. Duration: ends when browser is closed.
• liveplex_csrf — First-party, session cookie. Purpose: protects against cross-site request forgery attacks. Duration: ends when browser is closed.
• liveplex_prefs — First-party, persistent cookie. Purpose: stores your language and display preferences. Duration: 12 months.
• liveplex_2fa — First-party, persistent cookie. Purpose: remembers verified devices for two-factor authentication. Duration: 30 days.
• _ga — Third-party (Google Analytics). Purpose: distinguishes unique users and tracks session data. Duration: 2 years.
• _gid — Third-party (Google Analytics). Purpose: distinguishes users across sessions. Duration: 24 hours.
• _gat — Third-party (Google Analytics). Purpose: throttles request rate to Google servers. Duration: 1 minute.
• _fbp — Third-party (Facebook Pixel). Purpose: tracks conversions from Facebook ads and enables retargeting. Duration: 90 days. (Only active if marketing cookies are accepted.)

5. Cookies and Sensitive Financial Data

Liveplex does not store sensitive financial information such as payment card numbers, bank account details, or full transaction records in cookies. All financial data is encrypted and stored on our secure servers in compliance with applicable US financial regulations and PCI-DSS standards. Cookies used on our platform are strictly limited to session management, performance monitoring, and user experience enhancement.

6. How to Manage and Control Cookies

You have several options for managing cookies on the Liveplex platform and within your browser:

6.1 Cookie Consent Banner

When you first visit Liveplex, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can update your consent preferences at any time by accessing the cookie settings option in the footer of our platform.

6.2 Browser Settings

You can control and delete cookies through your browser settings. Below are links to cookie management instructions for the most common browsers:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Apple Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
• Opera: Settings → Advanced → Privacy & Security → Site Settings → Cookies

Please note that blocking all cookies may significantly affect platform functionality, including your ability to log in, access your dashboard, or complete transactions.

6.3 Opt-Out Tools

You may opt out of interest-based advertising and certain third-party tracking through the following industry opt-out tools:

• Network Advertising Initiative (NAI): optout.networkadvertising.org
• Digital Advertising Alliance (DAA): optout.aboutads.info
• Google Ad Settings: adssettings.google.com
• Facebook Ad Preferences: available through your Facebook account settings

7. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how platforms should respond to DNT signals. Liveplex does not currently alter its data collection practices in response to DNT signals, but we remain committed to honoring user privacy through the cookie controls described in this Policy. We will review our DNT response practices as industry standards evolve.

8. Cookies and California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you specific rights regarding the use of cookies and tracking technologies, including:

• The right to know what personal information is collected through cookies and how it is used
• The right to opt out of the sale of personal information — Liveplex does not sell personal information collected through cookies to third parties
• The right to non-discrimination for exercising your CCPA privacy rights
• The right to request deletion of personal information collected through cookies, subject to legal retention requirements

To exercise your California privacy rights, please contact us at [email protected].

9. Third-Party Websites and Embedded Content

The Liveplex platform may contain links to third-party websites or embedded content from external providers. These third parties may set their own cookies on your device when you interact with their content. Liveplex has no control over third-party cookies and is not responsible for the privacy practices of external services. We encourage you to review the cookie and privacy policies of any third-party services you access through our platform.

10. Updates to This Cookie Policy

Liveplex reserves the right to update this Cookie Policy at any time to reflect changes in our use of cookies, applicable laws, or platform functionality. When material changes are made, we will notify you through a prominent notice on the platform or via email at least 7 days before the changes take effect. The date of the most recent update will always be displayed at the top of this page. Your continued use of the Liveplex platform following any update constitutes your acceptance of the revised Cookie Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of tracking technologies, please contact our team:

Liveplex
Address: 900 Dana Dr, Redding, CA 96003, USA
Email: [email protected]
Phone: +1 406-285-3182

We aim to respond to all cookie-related inquiries within 3 business days.